Vector Logo Designing

A Logo may be a graphical representation, an emblem or maybe a symbol used by companies, organizations, commercial enterprises and individuals to represent their brand/ product. Logos are either graphic or composed of the name of the particular organization. By an extension, the term can also be used for a uniquely set pattern of pictures to represent a specific brand. Vector logos however, differ with normal logos in many aspects. A vector logo allows for more flexibility than normal logos. Vectors logos are made using mathematical formulas and not colored patterns and are excellent for logos which require resizing.

 Hundreds of vector logo designing companies has built all across the world due to its excessive use and many individuals have also started designing logos at intern level, but not everyone is designing vector logos as vectors logos are different and needs different technique to create.  In modern day world, business has grown far beyond expectations. New methods have been adopted as old methods couldn’t deliver anymore. Due to this drastic change, companies have also changed a lot. They are now creating smart and creative logos to gain popularity among their customers. Logo designing is redefined in the last decade and is now considered as an important matter of every business company. Modern methods have been introduced and new marketing techniques have been adopted locally and globally.

Vector Logo designing:
A vector logo is different from a normal logo. It shows more flexibility and promises more better quality as it is made from mathematical formulas instead of colored blocks and patches. A vector logo can be resized and hence it is highly recommended for logos that are to be resized frequently. Vector logos are designed at 80 dpi instead of normal logo which is designed at 300 dpi. Low dpi ratio makes it easier for the logo to get stretched or squeezed without fracturing the pixels. A normal logo on the other hand gets fractured when resizing due to heavy dpi ratio.  Because of this unique feature, vector logos are given more preference over normal logos and are used more often than normal logos.

Importance of vector logos in market:
Due to resizing feature of a vector logo, it is very important and is used widely all across the world. Almost every big company like playboy etc is using vector logos to represent their brands and companies. Vector logos have gained much appreciation in markets.

Tips to hire a designer:
Choosing a good vector logo designer is no more difficult because of its vast use in the industry. You just need to find a suitable company to hire and get your logo done. For a logo designer, everything that matters is his portfolio. When hiring a designer, make sure to pick the company with a really good portfolio and work experience of vector logos. Look deep into the work nature of the designing firm and decide if they can help you or not. Vector logos are not compulsory to create and design but are always a better choice than normal logos because of their vast uses.
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About Sheraz Khan

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